When you register for a trade account for our Services, you may provide us with:

• Your personal details, including your postal and billing addresses, email addresses, phone numbers, date of birth and title, company name, company registration and VAT number and references
• Information relating to your trade account, such as areas of our Services that are of interest to you
• Your account details, such as account number and any username or password that you have chosen
• You vehicle details or information about your company’s vehicle fleet, including vehicle registration number, make, model and year, and any modifications there might be on your vehicle.

When you shop with us online or browse our Websites, we may collect:

• Information about your online purchases (for example, what you have bought when and where you bought it and how you paid for it)
• Information about your online browsing behaviour on our Websites and information about when you click on one of our adverts (including those shows on other organisations’ websites)
• Information about any device you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)
• You vehicle details or information, including vehicle registration number, make, model and year, and any modifications there might be on your vehicle.

When you use a registered online user account with us, we may collect:

• Transactional information
• Your personal details, including your postal and billing addresses, email addresses, phone numbers, date of birth and title, company name, company registration and VAT number and references
• You vehicle details or information, including vehicle registration number, make, model and year, and any modifications there might be on your vehicle.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

• Personal data you provide about yourself anytime you contact us about our Services (for example; your name, username or account number and contact details), including by phone, email or post or when you speak with us through marketplaces (Amazon or eBay) and social media
• Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
• Your feedback and contributions to customer surveys and questionnaires
• You vehicle details or information, including vehicle registration number, make, model and year, and any modifications there might be on your vehicle.

When you contact us by phone, email, through our Websites, social media or any other method of contact, we may collect:

• Information about your online purchases (for example, what you have bought when and where you bought it and how you paid for it)
• Your personal details, including your postal and billing addresses, email addresses, phone numbers, date of birth and title, company name, company registration and VAT number and references
• You vehicle details or information about your company’s vehicle fleet, including vehicle registration number, make, model and year, and any modifications there might be on your vehicle.

We record all phone calls incoming and outgoing throughout the company, as well as keeping a record of email contact in order to help give you the best customer service possible.

For more information about our call recording policy, click here »

There are a number of reasons why why would need your personal data, mainly we use your personal data to help process orders and advise you on our products and services, as well as the following reasons.

Make our Services available to you

• Manage the accounts you hold with us, including trade accounts or any user accounts on our Websites
• Process your orders and refunds.
  We need to process your personal data so we can manage your customer accounts, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for.

Manage and improve our day-to-day operations

• Manage and improve our Websites.
  We use cookies and similar technologies on our Websites to improve your customer experience. Some cookies are necessary so you should not disable these if you want to be able to use all the features of our Websites, such as paying in Pound Sterling. You can disable other cookies by this may affect your customer experience. For more information about cookies and how you can disable them, see the cookies and similar technologies section.
• Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you.
  We rely on the use of personal date to carry our market research and internal research and development, and to improve our information technology systems (including security) and our product range, services and stores. This allows us to serve you better as a customer.
• Detect and prevent fraud or other crime.
  It is important to us to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services. This helps s to make sure that you can sagely use our Services.

Personalise your experience

• Use your online browsing behaviour to help us better understand you as a customer and provide you with personalised offers and services.
• Provide you with relevant marketing communications (including by email, post or online advertising), relating to our products and services. As part of this, online advertising may be displayed on our Websites and online media channels. We may also measure the effectiveness of our marketing communications.
  We want to ensure that we provide you with marketing communications, including online advertising, that are relevant to your interests. To achieve this we also measure your responses to marketing communications relating to products and services we offer, which also means we can offer you products and services that better meet your needs as a customer.
  
  You can change your marketing choices, both when you register with us and at any time after that by emailing marketing@pfjones.co.uk
  You also have choices when it comes to online advertising. Our cookies policy below set out your choices when it comes to cookies, and how you can control your online behavioural advertising preferences.

Contact and interact with you

• Contact you about our Services, for example by phone, email or post, by responding to social media posts that you have directed at us or by social media or market places messaging services.
  We want to serve you better as a customer so we use personal data to provide clarification or assistance in response to your communications.
• Manage promotions and competitions you take part in, including those we run on social media.
  We need to process your personal data so that we can manage the promotions and competitions you choose to enter.
• Invite you to take part in and manage customer surveys, questionnaires, customer feedback and other market research activities carried out by us or other organisations on our behalf.
  We carry out market research to improve our Services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want to contact you for market research, we will respect this choice.

We work with carefully selected Service Providers that carry out certain functions on our behalf. These include for example, companies that help us with technology services, storing and combining data, processing payments, delivery orders and other services such as towbar fitting.

These companies have their own privacy policies which you can visit here:

• eBay
• Google Analytics
• SSL COMODO (Encryption provider)
• Trustpilot
• MAM software (Data Processor)

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities.

• We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
• We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal data with you – usually in the form of a purchase order or the first line of the billing address.
• We will reveal only the last four digits of your credit card number when confirming an order.
• We have a secure un-recorded system in place when taking card payments over the phone so your card details are not stored anywhere.
• Card details are automatically and immediately encrypted by our card payment system as soon as they are entered.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet or over the phone to us.

We will only keep your personal data for as long is relevant in order to achieve 100% customer satisfaction; this can be up to 7 years.

We will send you relevant offers and news about our products and services in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask of you would like to receive marketing communications, and you can change your marketing choices by emailing marketing@pfjones.co.uk

We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes or to ask you to review our company’s products and services. You always have the choice about whether to take part in any marketing activities.