The BMW 2 Series is a compact coupe range that was launched in 2014. The series holds plenty of appeal with an array of high quality features in both design and engineering. The attractive looks of the car mean it has an appealing desirability with buyers in the market. The brands intention with the 2 Series at its launch was for it to be a part of a strategy to differentiate the sportier cars from the practical cars in within the brand. The vehicles quiet, refined and efficient engines can be seen in the 2.0 litre diesel engine, with three different power outputs. The strong dynamic performance and practical capabilities help maintain the popularity of the range and its high end position in the market.